IDMG’s founder Patrick Wagner is a life long entrepreneur, he started his first business at twelve, selling sports cards & collectibles. He moved on to his first Web business at sixteen, designing and selling Web pages in 1992. In 1999, Wagner owned one of the few profitable Web companies caught up in the DotCom boom.

During his early career, Wagner was introduced to many investors. He also picked up considerable experience raising money, hiring and firing employees, managing budgets, generati ng sales, and creating marketing plans.

Aft er the dot.com bust, Patrick started IDMG.org. This company allowed him to consolidate his experience, not to mention Internet contacts. He continued to play an important role in the Canadian
Internet space as CTO of Clickhouse, a publically traded Canadian online marketing company and by 2002, he was working as CTO for AbovetheFold.net, one of the first companies online to share
videos and content funded by the sale of commercial advertising space, a path YouTube is taking.

As CEO of IDMG.org, Patrick has expanded the company’s scope, working with many of Canada’s most successful advertising agencies and boutique agencies. Working with IDMG.org, Wagner also brought about meaningful and highly successful online campaigns to many clients, including GM, Tylenol, ING DIRECT, RIM, and Unilever.

Most recently, the company has been working with a green strategic branding agency called Change. Their focus is applying affective green brand strategies for top brands and clients. Patrick has been overseeing efforts online and developing innovative ways to measure the full cost for the environmental footprint of online communications.

IDMG is also working on a soft ware program called WOM (word-of-mouth) Brand Monitor, which allows companies to monitor who is saying what about you, your brand, company or topic. The word of mouth monitoring is real-time and allows companies to see what users are really saying about them, whether is positive or negative and what the trend looks like across a specific industry or against your competitors.

Although the technology is in its infancy, the WOM Brand Monitor will be a great way to provide Web metrics and reports on the effectiveness of TV and other media forms. Putting together your brand image using a program like the WOM Brand Monitor and how that is translating online, virally via word-of-mouth for your site, brand, etc. The soft ware helps you see what people are saying about you online, whether you are building brand advocates online or allowing an unhappy customer to be identified before they turn into the next big blogger against your company, brand or topic.

As an avid entrepreneur, Patrick is always in startup mode, whether it’s finding or creating the latest cutting edge technologies online. He is always keen to share his experience to help educate others.